People are talking. Are you listening?

Social media allows people to connect in ways never seen before. Forums, Twitter, Facebook, and Blogs allow potential and existing customers to come together and talk about your brand. Social media is about listening and engaging. By setting up online destinations for discussion it easier to listen and engage in conversations about your brand.

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Learn more about why social media is so powerful at the MarketR blog.

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MarketR provides the following social media services:

-Blogging

Blog design and set-up
Blog maintenance and updates
Blog optimization for search engines
Tracking
Blogging workshops

Social Media Integration

Integrate social media strategies into your marketing plan
Workshops allowing your entire team to become social media savvy
Facebook, and Twitter set-up
Integration of social media into your existing website

Social Media Management

The MarketR team updates and maintains your social media communications
We work closely with you to diffuse any nonconstructive user generate content, and turn what could have been a negative into a positive for your company.

Contact MarketR today and start using the most powerful tool your company has.

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Below is a popular post relating to social media from the MarketR Blog.

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I was doing some consultancy work for a client in regards to social media and a I was explaining what social media is all about. This is some of what we talked about.

Social media is like a big party. People are catching up with old friends, or friends they just saw that day. People are sharing stories, getting to know new people with similar interests, and being introduced to people by their friends.

Everything that is talked about at a party is talked about using social media.
-How good the movie was that just came out.
-Who went out on a date with Kate.
-What happened in the hockey game that just ended.

Why does this information matter?
The reason why most social media marketing fails is because marketers fail to realize why people use Twitter, and Facebook.

Twitter is a party for people who are too busy to stay for long and just want to keep updated.
Imagine someone shows up to the party that doesn’t stop talking. This person doesn’t listen to what other are saying and he doesn’t keep the conversation short. Instead he keeps talking about how cool he is and why people should be friends with him. Guess what? He is quickly kicked out of the party. Now imagine someone shows up pretending to be someone they are not. Check out the post on Brittney Spears.

Facebook is a party for people who have too much time on their hands and want to know everything about everyone.

The problem is that if your not interesting then nobody cares to get to know you. Meaning if your content is not updated daily with video, pictures and conversations with others nobody cares if you are at the party or not. Another big problem related to Facebook is that the older generation are starting to show up to the party. Imagine peoples relatives and even worse, parents showing up. It will be interesting to see if the younger core group of Facebook will start to find a party somewhere else.

Don’t be the party crasher. Listen to what people are talking about and engage in the conversation. Keep your content fresh and genuine. If your brand is aimed at the younger generation use Facebook, if it is not find something else. Remember that social media is a two-way conversation. It is not about talking, it is about listening and engaging.